Wix gives you a good website builder. But when it comes to mobile navigation for ecommerce stores, there are clear gaps that affect shopper behavior and conversion. This page identifies each gap and explains what you can do about it.
Gap 1: No Tab Bar (Bottom Navigation)
What’s missing: A persistent bottom navigation bar showing your top categories, always visible on every page.
Why it matters: Over 72% of ecommerce traffic is now mobile. When visitors land on a Wix store, the entire navigation is hidden behind a hamburger icon in the top header. This requires a deliberate action (tap the ☰ icon) before any browsing can begin.
Tab Bar navigation, used by Amazon, ASOS, Nike, and virtually every major ecommerce app, places 4–5 category shortcuts at the bottom of the screen — always visible, always accessible. Shoppers browse without ever needing to open a menu.
Impact: Stores that switch from hamburger-only to Tab Bar typically see 20–35% more pages browsed per mobile session.
Wix’s solution: None. Wix does not offer a Tab Bar option in its native navigation.
Gap 2: No FAB (Floating Action Button)
What’s missing: A floating persistent button that stays visible on every page — used for promotions, contact shortcuts, or high-priority CTAs.
Why it matters: Promotional links buried inside a hamburger menu get missed. A FAB button floated at the bottom corner of every page keeps your highest-converting CTAs visible without interrupting the browsing experience.
Common FAB uses:
- “Sale Now On” → promotional collection
- “Live Chat” → instant support
- “New Arrivals” → latest products
- “Build Your Order” → key product workflow
Wix’s solution: None native. You can add a basic floating button via third-party HTML/CSS, but it lacks Navi+’s context-aware Smart Publish rules.
Gap 3: No Per-Device Navigation Rules
What’s missing: The ability to show completely different navigation on mobile vs. desktop.
Why it matters: Desktop and mobile shoppers have fundamentally different navigation needs. Desktop visitors can navigate multi-column mega menus with ease. Mobile visitors need fast, tap-friendly shortcuts to top categories.
An optimal navigation setup shows:
- Desktop: Rich Mega Menu with images, categories, and featured products
- Mobile: Streamlined Tab Bar with 5 icons + FAB for promotions
Wix collapses one menu for both — your desktop mega menu shrinks to a basic mobile list, with no mobile-specific additions.
Wix’s solution: Basic responsive collapse only. No per-device content rules.
Gap 4: No Per-URL Navigation Rules
What’s missing: The ability to show different navigation on different pages of your Wix site.
Why it matters: The navigation a visitor needs on your homepage is different from what they need on a product detail page or at checkout. Being able to surface a “Related Collections” shortcut on product pages, or a streamlined “Continue Shopping” link during checkout, improves conversion.
Wix’s solution: Global navigation only. All pages get the same nav.
The Combined Impact
When you add up these gaps, the conversion impact for a mobile-heavy Wix store is significant:
| Gap | Estimated Impact |
|---|---|
| No Tab Bar | 20–35% fewer pages browsed per session |
| No FAB | 10–25% fewer clicks on key promotions |
| No per-device rules | Desktop-optimized menus shown to mobile users |
| No per-URL rules | Same nav at checkout as homepage |
How to Fix It
Option 1: Use Navi+ on Wix
Install Navi+ via the Wix custom code section (a single script embed). This adds Tab Bar, FAB, and Smart Publish rules to your Wix site. The Tab Bar appears at the bottom on mobile; your Wix header stays at the top.
Option 2: Migrate to a platform with better navigation support
Shopify and WordPress both support Navi+ as a native app/plugin, with deeper product data integration and full AI capabilities.
For merchants currently on Wix who don’t want to migrate, Option 1 is a practical short-term fix that adds the most impactful mobile navigation features.
→ See the full comparison: Navi+ vs Wix Native Menu