Pricing is one of the first things merchants check before committing to a navigation app. Both Smart Menu and Navi+ offer free plans — but what’s included in each tier is very different. Here’s a complete breakdown.
Smart Menu Pricing
Smart Menu (by Qstomize) follows a tiered subscription model:
- Free plan: Basic dropdown navigation for stores with limited products. Branding from Smart Menu may be visible.
- Starter / Basic plan (~$7–9/month): Removes branding, adds more menu items and styling options.
- Pro plan (~$14–19/month): Full feature access including mega menu layouts and image support.
What’s notably missing at every tier:
- No Tab Bar or bottom navigation (it simply doesn’t exist in the product)
- No AI features at any price point
- No WordPress/cross-platform support
Navi+ Pricing
Navi+ also offers a free plan with a meaningful feature set:
- Free plan: Core menu builder, basic Tab Bar, Mega Menu, and Slide Menu. Covers most small store needs.
- Starter plan (~$9–14/month): Unlocks all five menu types, AI menu generation, Smart Publish rules, and priority support.
- Pro plan (~$19–29/month): Multi-store support, advanced analytics, dedicated onboarding, and Navi+ Care design service.
What’s included even on the free plan:
- Tab Bar navigation (a paid feature or unavailable in Smart Menu)
- AI-assisted menu structure suggestions
- Mobile and desktop preview
- CDN-delivered assets
Feature Value by Tier
| Plan Level | Smart Menu | Navi+ |
|---|---|---|
| Free | Basic dropdowns only | Tab Bar + Mega + Slide + AI suggestions |
| ~$9/month | Styled dropdowns, no branding | All 5 menu types + full AI generation |
| ~$19/month | Mega menu with images | Smart Publish + multi-language + analytics |
| Cross-platform | ✗ (Shopify only) | ✓ (Shopify + WordPress) |
| Tab Bar | ✗ at any tier | ✓ from free plan |
| AI Generation | ✗ at any tier | ✓ from paid plan |
Which Offers Better Value?
Smart Menu is reasonably priced if all you need is a traditional dropdown or basic mega menu. However, you’re paying for functionality that exists in Navi+’s free tier.
The key value question: what would you pay for Tab Bar navigation? For stores where 60–80% of traffic is mobile, Tab Bar navigation directly impacts conversion — and it’s not available in Smart Menu at any price.
At comparable price points (~$9–14/month), Navi+ provides:
- More menu types (5 vs 2)
- AI menu generation
- Cross-platform support (Shopify + WordPress)
- Better mobile-first features
For stores that need only a simple desktop mega menu with no mobile ambition, Smart Menu can be slightly cheaper. For everything else, Navi+ delivers more per dollar at every tier.
Bottom Line
If you’re comparing on price alone, both apps are affordable. If you’re comparing on value — what you get for the price — Navi+ wins at every tier, primarily because Tab Bar navigation, AI features, and cross-platform support aren’t available in Smart Menu at any price point.
→ See the full comparison: Navi+ vs Smart Menu